Projects
A collection of some of our completed works
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IDS Insight
How can hyper-targeted campaigns be crafted from over 10,000 locations, by sales people with limited technical knowledge, live with clients? And can we simultaneously ‘wow’ clients with a powerful demonstration of our vast network and detailed demographics?
These were the ambitious requirements requested at the IDS country managers’ meeting – a tall order for any development team, but one I was eager to tackle! From initial concept to live release six months later, IDS Insight took shape through close collaboration, regular feedback on a dedicated test server, and ongoing refinement to meet the evolving needs of multiple subsidiary businesses.
The result is a unified platform that empowers sales teams to build and present sophisticated, data-driven campaigns in real time, complete with advanced mapping, flexible location filters, and intuitive tools for exploring demographic details. The ability to instantly share campaign links and export results directly to Excel for seamless upload into backend systems delivered a dramatic boost in operational efficiency.
Today, IDS Insight remains a cornerstone of the organization’s sales process, with ongoing support and enhancements ensuring it continues to deliver lasting value.
LightBoard Depot
When The Lightboard Depot’s founder – a hands-on engineer and small business owner – reached out, his challenge was clear: a self-built WordPress site wasn’t doing justice to his innovative Lightboard products. Despite offering advanced technology at competitive prices, the website struggled to convert curious visitors into loyal customers.
From our first conversation, it was clear this project would be a true partnership. We brainstormed, iterated, and mapped out a two-phase approach: first, a complete visual and structural overhaul of the website to modernize its look, boost performance, and better communicate the value of the products. Next, we set our sights on something truly unique – a fully custom, responsive “Studio Builder” wizard. This JavaScript-powered tool guides users step-by-step through designing their own studio setup, dynamically visualizing their selections, surfacing relevant details, and updating pricing in real time. The result: a seamless, interactive experience that demystifies the buying process and empowers customers to create their perfect space.
The development process was intentionally agile and transparent. I provided regular progress updates on a dedicated staging site, inviting feedback at every step and adjusting course as needed. This collaborative rhythm ensured the final product was not only technically robust but also perfectly tailored to the client’s vision. And support didn’t stop at launch. After Go Live, I continued to advise on WooCommerce management, plugin configurations, and even left detailed code comments so the client could tweak the Studio Builder as their needs evolved (with the reassurance that expert help was but a call away!).
This project stands as a testament to the power of close collaboration, thoughtful design, and a commitment to empowering clients long after delivery.
Obsidian Screens
Obsidian Screens, a leader in advanced ambient light rejecting screen technology, needed a website that could match the innovation of its products and appeal to both residential and commercial clients. The existing site was functional but dated, and lacked the polish and flexibility required to stand out in a competitive market.
Working closely with the client, I delivered a complete website redesign focused on clarity, performance, and visual impact. The new site features dedicated sections for residential and commercial offerings, brought to life with custom animated product banners that highlight key advantages and engage visitors from the first click. Behind the scenes, I implemented a highly customized WooCommerce solution, enabling robust product, attribute, and variation management tailored to the unique needs of Obsidian’s growing catalog.
Beyond launch, I provided personalized training and documentation, ensuring the team could confidently manage products, update content, and make the most of their new platform. The result is a modern, market-ready website that empowers Obsidian Screens to showcase its technology and drive sales with ease.
CrossMuse
CrossMuse was conceived as a fresh take on music streaming and playback, as well as a personal experiment with desktop app development in Python. The idea was to create an open-source app that streams crossfading clips from YouTube Music playlists, offering a customizable, DJ-like experience that’s both engaging and different from traditional streaming services.
With CrossMuse, you can set the mood for any occasion – whether you want quick-fire snippets for a party game or extended, seamless transitions for a relaxed evening. The simple interface lets you shape your listening experience, from clip length and crossfade duration to shuffle and repeat. Behind the scenes, playlists are fetched and songs downloaded on demand, with audio dynamically clipped and crossfaded for uninterrupted flow. A responsive architecture and smart buffering keep playback smooth, even when experimenting with shorter clips or rapid transitions.
Though still a work in progress with some rough edges and niche appeal, CrossMuse has become a unique musical tool that I find myself returning to regularly.